One of the world’s most famous and renowned horror franchises found its way to USA/SYFY in 2021 - Charles Lee Ray a.k.a. Chucky the killer doll has allowed the team to help manage his socials, introducing him and his brand to a new generation through viral TikTok trends.
Genderfluid!
In his Swiftie era
Capitalizing on viral audios brought many new Gen-Z fans to Chucky's page
Countdown to Season 3
The Child's Play franchise celebrated 35 years of Chucky mayhem in 2023
Our killer social strategy has him actin' brand new 💅
Internet superstar Trisha Paytas duetted & commented on this TikTok asking for a royalty check - Chucky wasn't interested